Your sticker price is making the decision for families not to select you
79% of applicants never apply to a school they wanted to attend. They thought they couldn't afford it. 47% of families who do enroll pay less than sticker price.
The families most likely to apply are the ones who know your real cost.
Introducing the Noodle Tuition Agent
Speed plus transparency equals greater opportunity for conversion.
This is the financial clarity engine within Noodle for Enrollment, Noodle's full suite of tools built to move students from first inquiry to enrolled student. This is where the conversion motion starts. Noodle for Enrollment is where it finishes.

18 Months of Missed Opportunity
Families start researching colleges in junior year. Financial aid letters don't arrive until April of senior year. For 18 months, sticker price is the only number they have. Most families see it, assume they cannot afford it, and move on.
When families get a real, personalized cost earlier, that changes. Your institution stops being a question mark and starts being a real option. Trust builds sooner. Your advisors start every conversation already knowing what that family was quoted, at the exact moment they are most ready to act.

How it Works
A prospective student or parent finds your affordability page and enters a guided, conversational experience
The tool collects the information families already know they need for college costs, using progressive disclosure so no one is overwhelmed
It runs that information against your institution's own aid methodology, trained on years of your actual data
The family receives a real, personalized cost offer they can make a decision around
Your enrollment team receives a signal earlier in the decision journey than any other touchpoint, with the data integrated directly into your enrollment systems/CRMs
Built On Your Methodology
Noodle's technology and finance teams work alongside yours to train the model on your actual aid methodology, your merit bands, your edge cases. We go back through years of your actual aid data.
You will not be doing this alone. That depth is what makes the output something your institution can stand behind.
Ongoing Offer Refinement
The initial cost offer is based on the information available at the time. As more detail emerges, including program-specific scholarships and additional grant opportunities, the offer can improve in the family's favor.
◽ Families have a reason to stay in conversation with your institution rather than making a one-time judgment and moving on.
◽ Your enrollment team has a mechanism to re-engage at the exact moment they have positive news to share.
Pair It With Enrollment Advising
When a family receives a real cost offer and an enrollment advisor follows up quickly, conversion accelerates. The advisor already knows what the family was quoted. They are continuing a conversation that started with transparency, at the moment families are most ready to act.
Noodle for Enrollment advising services can be paired with this experience for institutions that want the full conversion engine.

PARTNER SUCCESS
Brandeis University
The first institution to deploy this experience as featured in the New York Times, Forbes, and Inside Higher Ed.
Market Context for Action
Three forces are converging that make this moment more urgent than any that came before it.
The pool of traditional college-age students is shrinking. Institutions that solve the affordability perception problem now will be structurally better positioned as competition for students intensifies.
The FAFSA disruption of 2024 and 2025 forced every enrollment leader to have a direct conversation about what families actually know about affordability and when they know it.
Peer institutions are already making this move. The ones that act now will have a head start that compounds in their enrollment funnel every year.
FAQs
The experience collects the information families already know they need for college costs, including academic and financial details. Progressive disclosure means families are guided through the process step by step.
All inputs are processed within a secure, closed system. No information submitted is used to train or improve any AI model. Student data is handled in accordance with federal privacy regulations and each institution's own privacy policies.
Yes. The experience is configured around your institution's aid methodology, brand, language, and enrollment goals. Each partner names and brands their own instance.
Typical launch is 18 to 20 weeks from signed agreement to live tool. Noodle's technology and finance teams lead the process and work alongside your enrollment and financial aid office throughout.
Yes. Depending on your institution's policies and risk tolerance, the experience can be configured to present a personalized estimate, a projected cost, or a more binding cost commitment.
Yes. Noodle for Enrollment advising services can be paired with this experience for institutions that want advisors following up on every completed cost offer.
Ready to give families a real number?
Collaborating to build resilient and responsive institutions for the future is all we do, and that work comes with a deep empathy and the experience to deliver.